Branding·2024
Meridian Brand Identity
Complete brand overhaul for a luxury real estate developer entering the European market.
ClientMeridian Properties
Duration3 months
Team2 designers, 1 strategist
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The Challenge
Position a Middle Eastern developer as a premium player in the competitive European luxury real estate market. They needed to build trust with sophisticated European buyers while maintaining their unique cultural identity.
Our Solution
We developed a sophisticated brand system combining Arabic geometric patterns with European minimalism, creating a unique cross-cultural identity. The visual language speaks to both heritage and modernity.
Our Approach
01
Brand strategy workshops with leadership team
02
Market positioning research across 5 European markets
03
Visual identity exploration with 3 creative directions
04
Comprehensive brand guidelines documentation
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The Results
€50M
First project pre-sales
12
Media features in first month
85%
Brand recognition in target segment
3
European markets launched
"The AI-enhanced workflow they use is genuinely different. We got our rebrand done in half the time, and the results exceeded our expectations."
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Marcus Weber
CEO, Meridian Properties
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